Content supplied by Allied Bakeries:

Allied Bakeries has an essential role to play in feeding the nation during this crisis, both making sure shelves are stocked and ensuring bread gets to those who need it most.

Despite challenging conditions, we have donated over 23,000 Kingsmill loaves of bread to hospitals, fire stations, local charities & we’ve continued our partnership with Fareshare ensuring vulnerable people in the local community have access to good quality bread.

At a time of extraordinarily high demand Kingsmill have maintained fair share supply to all our trade channels and have seen the convenience sector thrive. Thank you for your support.