Content supplied by DSL Group:

DSL Group has joined the ACS to assist its growth within the UK convenience sector. DSL offers innovative consumer products for retailers seeking maximum returns for minimum risk.  

Established in the UK in 1983, DSL has become synonymous with bringing quality impulse products to market, supported by creating eye-catching point of sale solutions. DSL has an impressive portfolio of award-winning brands and brand licencing partnerships with companies such as AA, Spear & Jackson, Foster Grant and JCB to name but a few.  The ranges are already stocked in over 4,500 retail locations throughout the UK including in locations such as Sainsbury's, MFG, Coop and Welcome Break. 

DSL also offers a range of key non-food categories, including one of the UK’s largest independent e-cigarette brands, mobile phone peripherals, pet accessory ranges, and eyewear including reading glasses, sunglasses, and night driving glasses.  

All products are purchased with the benefit of powerful data-driven analytical tools to ensure the best performances. Products are delivered directly to store, with next day delivery as standard. DSL believe in delivering a simpler life for their partners, which is why, point of sale is delivered fully stocked and ready for the shop floor, all supporting marketing material is designed in-house and included, there is ongoing customer support at every stage, and a range of commercial terms to suit all retailers’ requirements.  

Edward Chary, Managing Director of DSL Group comments, “There is a logical reason for joining the ACS, and we are excited about the huge opportunity this brings, allowing us to showcase our brands and product range to a host of new potential retailers and interact more with our retail partners. Shopper habits have changed, and the local convenience store has taken on a significant role for many consumers. At DSL we already deal with 4,500 convenience locations and I am confident we have a proposition that can continue to surprise and delight more convenience store consumers.”  

Some key facts about DSL: 

·        DSL reaches over 2 million consumers every week with its unrivalled consumer product range and promotions 

·        Over 35 years of innovation and market expertise backed by powerful analytical tools and data-driven decision making 

·        Currently supplying over 4,500 retailers nationwide 

·        Proud to serve multiple, franchise and independent retailers 

·        Free nationwide next day delivery to all its partners 

·        Dedicated, UK based, after-sales support 

If you are looking to stock new and exciting products and are interested in partnering with DSL, please get in touch with a member of their sales team on 0115 8448888 or email [email protected]