Content supplied by ShelfNow:
ShelfNow is proud to announce its partnership with the largest food and drink festival in the UK, Taste of London. From Wednesday 7th - Sunday 11th July and Wednesday 14th - Sunday 18th July, the online wholesale marketplace will be hosting VIP tasting sessions with 10 of its artisan producers. Hosted by chef, presenter and award-winning author Steven Lamb, each 20-minute session will be dedicated to one of ShelfNow’s producers. From tonic and spirit pairings with Double Dutch and non-alcoholic drink tasting with Pentire to healthy snack tasting with Well &Truly and condiment tasting with Pico Sauces to name a few.
Set in Taste of London’s VIP Lounge, the event cements ShelfNow as the leader in digital disruption of food and beverage wholesale. Next to household names including Laurent-Perrier, ShelfNow empowers the 10 producers through the introduction of their brands to an influential audience of foodies, retailers and trendsetters.
Connecting Producers and Retailers
Taste of London is a celebration of food and culinary excellence and therefore the perfect fit for ShelfNow. The company is excited to showcase its artisan brands and how it connects fantastic products with independent retailers through its AI-powered marketplace, ultimately empowering consumers to access higher quality food.
Championing people and their businesses is at the heart of ShelfNow, facilitating trade and disrupting traditional wholesale models, enabling a closer connection between producers and the independent buyers of their product. ShelfNow handles all the payments and invoicing so producers and buyers can do what they do best, producing and selling great products from across the UK and Europe, whilst reducing their costs of distribution. Since launching in 2019, the brand has partnered with hundreds of food and beverage brands and buyers to enable them to expand their sales within the UK independent market.
